Search engines have identified key features that establish page rank. Backlinking is a process that envelopes a significant portion of securing high ranking in the searches. Unfortunately, there is an abundance of suggestions and techniques to follow. Sifting through all the advice becomes straightforward when you understand the mistakes to avoid. Would that be helpful?
Mistake #1: Anchor Text
The clickable text in a hyperlink is anchor text. Commonly the practice is to include keywords as the hyperlink pointing back to a page on your site. For example, consider that you have a website about Sports Utility Vehicles and you have decided upon the following keywords:
luxury sports utility vehicles
used sports utility vehicles
crossover sports utility vehicle
mid size sports utility vehicle
Creating anchor text with all of the aforementioned keywords is okay but the mistake occurs when there is no natural variety to the links pointing back to your website. Overusing these words is unnatural and is a clear indicator to search engines that you are making attempts to climb ranking making your site look spammy. Add variety to the anchor text you are using by substituting with click here, a URL, and phrases that contain the keyword.
Mistake #2: Relevancy
Websites that are similar to yours provide great value for backlinking. In the past search engines looked at quantity over quality for links. Webmasters would spread their URL’s across as many sites as possible without any consideration to relevancy. With recent algorithm updates it is far more important to build links that come from websites that are relevant to yours. The mistake comes in thinking that quantity is of higher importance to search engines.
Mistake #3: Distribution
Pointing nearly all links to your homepage is a common mistake and appears very artificial. Manipulating the ranking of your site can get the webpage penalized. Internal and external linking needs to be natural and should be distributed across many pages of the site.
Mistake #4: Rate
Remember you want backlinking to be natural or appear that way to the search engines. The rate at which you acquire links is an indicator of how you are receiving them. When a webmaster uses software the rate can be dramatic and unnatural. Search engines will penalize your site for rapid link building.
Mistake #5: Quality
What makes a link of more quality than another? As previously mentioned the rate at which you acquire links or even the quantity at this point doesn’t have the impact it used to in ranking. Poor quality can get into a number one spot with Google for a short time but you will find the site penalized and quickly drop if not blacklisted from the search results. Following the previously mentioned ideas such as the rate, relevancy, anchor text, and distribution are all factors of quality couple this with a high page rank website and you’ll achieve long term success.
Mistake #6: Homepage
The initial impression a customer sees on your website is typically the homepage. It goes without saying that the homepage is a critical segment of a webpage. However, having all of your backlinks pointing to your homepage does not appear natural. Spread the links across all pages on your site and realize the benefit of driving traffic to all areas of the site.
Mistake #7: No-Follow Sites
It is commonly misunderstood that no-follow sites have no value for link building. However, no – follow sites offer value in links but do not pass Page Rank. Proactively seeking these no – follow sites is not a waste of your time but rest assured there is value because page rank is not the only factor in search engine optimization.
Mistake #8: Outsourcing
Using software for backlinking creates a large number of links in a relatively short period of time and loses the natural strategy as mentioned beforehand. Although, paying an SEO company or individual to build backlinks can be very effective.
Mistake #9: Uniformity
There is a variety of techniques that can be implemented which include; guest posts, article marketing, forums, press releases, etc. The mistake comes in utilizing only one of the techniques and not getting link diversity. For example, posting a bunch of content on an article site as your only strategy won’t provide diversity. Rather, forum posting, article marketing and guest posts can all be used to get the backlinks your site needs.
Mistake #10: Exchange
Exchanging links in itself is not particularly a bad practice. The issue arises when there is no relevancy, they are acquired too rapidly, and no diversity. If you want to implement the exchange make sure that they are quality backlinks.
By avoiding the preceding pitfalls you can accelerate the success of your website and results. Start by implementing the techniques that are contrary to the mistakes. All the best wishes in rising to the top of the search engines.